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03 / Lead Intelligence

Not every inquiry deserves your attention.

Every inquiry is checked against the criteria we agree with you before launch. We focus on delivering opportunities that fit your business, not simply filling your inbox.

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Demonstration · sample data, not a real customer

Why Qualification Matters

More inquiries do not automatically mean more business.

An inbox full of the wrong inquiries costs time and attention. Qualification keeps that cost on our side, so what reaches you is worth following up.

  1. 01

    Poor-fit inquiries

    People who do not match the agreed service requirements.

  2. 02

    Unclear intent

    Inquiries that lack the necessary information or buying intent.

  3. 03

    Wasted follow-up

    Time spent chasing opportunities that were never a good fit.

Our Qualification Framework

Every lead has to meet the standard.

Gate 01 of 04

Inquiry Received

A potential customer submits an inquiry through the campaign landing page.

The inquiry arrives from the campaign landing page with everything the visitor entered.

Your Qualification Criteria

Defined before the first campaign launches.

There is no standard definition we apply to everyone. Before launch, we sit down with you and write down what a qualified lead means for your business. Those criteria are what every inquiry is checked against.

Your criteriaAgreed before launch
  • 01Service requested
  • 02Geographic service area
  • 03Project requirements
  • 04Customer intent
  • 05Required contact information
  • 06Other mutually agreed conditions

Criteria are set individually with each client and agreed in writing before launch.

Tell us what a good lead looks like for your business.

Start your 30-day pilot

What Counts

A clear line between the two.

Counts

Qualified inquiry

Meets the criteria agreed upon before launch.

Counts toward your agreed pay-per-qualified-lead arrangement and is passed to you for follow-up.

Does not count

Non-qualified inquiry

Does not satisfy one or more of those agreed requirements.

Does not count toward what you pay for.

Qualification is about fit. It confirms an inquiry meets the agreed criteria; it does not guarantee a sale. The sales conversation is yours.

Spend your time on opportunities that matter.

Build a system that prioritizes the inquiries your business actually wants.

Start your 30-day pilot